Navigating Social Media | October 2011
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Facebook has 800 million users; Twitter, 300 million; LinkedIn, 100 million. Do those numbers include you? Like it or not, online networking is a powerful presence in the changing business world. You can market an individual, a company, a product, an event—or all of them at once—to millions even before you invite even one of them to lunch. It’s 2011 and it’s time to learn how social media can be used to build your personal and company brand. These four strategies that will give you a running start.
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A background check on a potential employee is a longstanding business practice. In the past, that was a straightforward look at public records. Today, however, the Internet and social media amass vast personal and professional information that is free for the clicking. That certainly makes it public, but it’s no longer straightforward. For social media background checks, there are some important caveats for both employers and job seekers, and some of them may surprise you.
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A recent study showed that more than one-third of companies feel that resumes will be replaced by profiles on social network sites, but almost two-thirds still haven’t made the switch. What’s the hesitation? Perhaps it’s only a realization that a URL and a crisp sheet of 100% cotton resume paper are not mutually exclusive. Employers and employees, take a look at what can be presented via each platform and how it can benefit you.