by Patrick Lynch
The recommendation section on the LinkedIn profile is one of the best marketing tools available for professionals looking to build trust, credibility and interest. 
Why should you ask for a recommendation?
A LinkedIn recommendation – especially a quality one from a past manager from a recognized industry expert – provides a reader/recruiter with immediate feedback regarding the skills and achievements you have outlined in your profile. Recommendations are important because they are the only part of your profile that you do not write yourself. Getting recommendations also helps you increase your LinkedIn presence because your recommendation will also show up on the profile of the person who recommended you.
How do I get recommendations?
Many people feel uncomfortable asking for recommendations. One way to get past this is to first write a recommendation for someone else. This is a much easier approach and LinkedIn provides an easy way for the other person to return the favor and write a recommendation for you.
Do not look at asking for a recommendation as being bothersome to the other person. Approach someone in a genuine way – much like you would do in a networking situation – and ask them for help and give them a reason why (job search, completing my profile, starting a business, etc.) You will find that people are open and very willing to help. You just need to ask.
What are the mechanics of asking for a recommendation?
The most efficient way to ask for a recommendation is from the Request Recommendations selection that you can find under the Profile tab on your LinkedIn home page.
There will then be three selection tabs from which to choose. Choose the Request Recommendations tab.
LinkedIn will take you through a three-step process:
1. Choose what you want ...