by Meredith Masse
Before we even get started on the topic of LinkedIn headlines, let’s do some level setting so we’re all working from the same page. You do have a LinkedIn profile, yes? And when you set it up, LinkedIn populated your headline with your current title and company name, right? Is that still your headline? Do you know you can customize it? If yes, good for you. The tips below will give you some new perspectives. If no, no worries, you’re now going to be up to speed.
Some basics before we get to the tips:
- Your headline appears along with your name and photo when
you show up in a search. It’s the first view into your personal brand. No
pressure but it’s got to be “click-worthy.”
- You have 120 characters to make the first impression with
your headline. Make every word count.
- If you’re employed and happy with having your title, fine. I
won’t argue for now. If you’re a job seeker, please, get more creative so recruiters
and hiring managers will find you and want to read on.
OK, on to the tips:
1. Be clear about what you do. What value do you bring to an organization, team, customers, etc.? A title is a noun that rarely tells what you really do. Highlight descriptors that give insight into the kinds of problems you solve to make the business, customer experience, etc., better.
Example: “VP of Operations” might be just fine. “Making your business better one process at a time” could work too.
2. Stay “on brand.” Be professional and authentic in telling the LinkedIn world “why you.” Show a little personality while presenting the best of what you have to offer.
Example: “Eagle-eye HR and operations advocate challenging ...