by Shawna Simcik
Technology has shifted the entire dynamic of the job search and how recruiters find and evaluate job candidates. Even if you have a strong brand on various social media channels such as LinkedIn, Twitter and Facebook, a website may give you the edge you are seeking.
Here are three reasons why you should consider creating your own site when you are in a career transition:
1. Have you Googled yourself? Having your own website allows you to control what people see when they search for you. More and more, employers are using Google as a way to learn more about potential job candidates. When you have your own website, you have the opportunity to sway the information and demonstrate a portfolio of your accomplishments (rather than that drunken video from Spring Break 1999).
2. A great way to demonstrate your expertise in an area and gain exposure with your target audience is to start a website. With well-written content and an accompanying up-to-date blog, you will become a thought leader in your field.
3. Finally, a website can give you the space to express your personality in ways that are not possible through your resume. Recruiters in today’s marketplace do not simply look for technical skills any longer, but rather want to know that you are going to be a good personality or culture fit with the company as well.
A website can be such a powerful tool for a job seeker especially if you are in a creative field such marketing but it can also be helpful in other technical areas such as technology, social media or communications.
When crafting your website, think about including the following areas: a professional headline; a brief biography or an “About Me” page; your ...