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  • 3 Ways to Effectively Use Social Media in A Job Search

    by Courtney Farris


    As social media networking sites such as LinkedIn, Twitter and Facebook continue to grow, their use in the professional 3 ways to use social media in a job search world increases as well. According to Jobvite, 94% of recruiters are actively using social media sites to find potential job candidates. For companies, finding potential job candidates using social media is fast, low-cost and maximizes the pool of potential candidates. The flexibility of social media also allows employers to quickly target a specific field or experience level.


    Knowing that 94% of recruiters are actively searching for candidates on social media networking sites, it is more important today than ever for job seekers to have a positive, active presence on social media.


    When discussing this topic with individuals in a job search, I’ve found that a lot of people are very resistant. Generally I hear that it feels like an invasion of privacy, it takes too much time out of the day to update or that there are just too many sites to choose from. For those who do shy away from any social media use, here are a few quick tips that I find really helpful:

    1)     Paint a good picture of yourself: The easy access of social media sites such as LinkedIn, Twitter and even Facebook can give anyone with an account and Internet access a quick snapshot of your life. While that seems like a breach of privacy, there are many benefits to it. By reviewing your profiles, potential employers can have insight into your ability to communicate, your work history, your industry knowledge and even a little bit about your personality and how you like to spend your time. When considering privacy, keep in mind that other social media users only see what you choose to share online. This is ...

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  • 3 Ways to Use Twitter for Job Search

    by Shawna Simcik, OI Partners - Innovative Career Consulting, Denver

    twitter for job searchIntroducing Twitter to a job seeker in career transition is sometimes similar to saying the word "walk" to a golden retriever in a high-pitched voice. The response I often get is that the person’s head tilts to the side quizzically, and they ask, "Really? Are you joking? I thought Twitter is for Chris Brown and Kim Kardashian."

    Actually, no. Twitter is a fabulous, free resource to support a person in career transition. Here are three ways you should use this innovative micro-blogging tool to accelerate your job search:

    1. Start Tweeting!

    Similar to LinkedIn status updates, job seekers can use this as a tool to demonstrate expertise, thought leadership and stay connected to companies, influencers and recruiters. Use 140 characters to talk to your “followers” about your field of expertise. Link to great articles you have read, back to your LinkedIn profile or personal branded website. This also subconsciously screams, "Wow! He/she is on Twitter. He/she must be 'with-it' and ‘up-to-date on technology.’"

    2. Follow Companies.

    Even if you don't grasp tweeting, set up a profile and follow companies. Follow companies where you want to work (target companies), companies where you have applied for a position or have an interview. Watch what the company posts and use this information to your advantage. Retweet (RT) what the company is saying, or strategically squeeze into your interview how you read via Twitter about a recent press release from that company.

    3. Follow Recruiters & Influencers.

    Similar to following a company, you can also follow recruiters or influencers who tweet jobs listings. People such as @oipartnersinc and @tweetmyjobs tweet jobs regularly. Recruiters—54% of them—are now using this free resource to accelerate the message of open positions, rather than paying fees to ...

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  • Why I Ignored Your LinkedIn Invite: Customize It or Forget It

    Shawna Simcik, OI Partners - Innovative Career Consulting

    In the last week, I have received 20 LinkedIn invitations to connect with the generic message, “[name] wants to connect with you on LinkedIn.” If you are too lazy to customize this message, I ignore your request. Don’t get ignored, follow these steps to get connected. A great LinkedIn invitation typically has one or more of the following: personalize your linkedin invitation

    A personalized message. A great example is, “I’ve enjoyed getting to know you on Twitter and appreciate your retweets. How about we connect here too? I’d like to add you to my professional network on LinkedIn.” I am more likely to accept this request than the generic message. The general request without a personalized message demonstrates a lack of thought.

    The Golden Rule. The golden rule of networking is, “networking is about giving; not getting.” Remember this very important concept. Never ask for something right away, such as, “I notice you are connected to Mr. X, could you provide an introduction?” Just keep it simple and start building a relationship via LinkedIn. Once we have gotten to know each other, I am more apt to provide an introduction to my network.

    If we have met, tell me how we met. If you are at a large gathering, your intended connection might not remember every person he or she met. It’s always a good idea to say, “I enjoyed meeting you at the breakfast this morning.” If we haven’t met, don’t click on the “friends” request. This is a misrepresentation of our relationship.

    Attention to detail. Make sure your spelling and grammar are correct.

    Networking is about establishing and then building and maintaining a relationship with someone. The rules don’t change just because it is not face-to-face. As you network via LinkedIn, please remember ...

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  • 4 Tried-and-True Job-Search Methods

    By Ray Blush

    Many historians have credited George Washington, when he was commissioned to command the Virginia Army, for being the first officer to instill military discipline to the colonial troops. In a letter to the Captains of the Virginia Regiments in 1756 he stated, “Discipline is the soul of an army. It makes small numbers formidable, procures success to the weak and esteem to all.”

    Whether you have just started your job search or been involved in a search for several months, including those who are in a career transition program, keep in mind these four tried-and-true ways of finding a job. Discipline yourself to use all of these basic techniques rather than just answering advertisements through the Internet. Richard Bolles, in his 2012 edition of “What Color Is Your Parachute,” explains that only 10% of jobs are found by looking at employers’ Internet job-postings. This is contrary to how many people think they are going to find their next position. 

    1. Network. Many jobs opportunities are never advertised. They are filled before a company needs to advertise. So how do you apply for jobs that aren’t advertised? It is through networking which is the art of building relationships. And through these relationships, many job seekers are able to uncover current and future job opportunities. Friends, neighbors, acquaintances and former co-workers are often excellent resources for job seekers. Other sources for networking activities can include things like attending professional and trade association meetings; volunteering at a local hospital or community event; attending formal religious and university networking activities and more.

    2. Use Social Media. Social media sites can uncover open positions. According to a 2011 survey by JobVite.com, which provides recruiting tools for many large and small employers, the use of social media for recruiting has been ...

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