It Takes More Than a Hat to be a Cowboy
by Meredith Masse
The best brands tell a story about how they solve problems. The best brands entice us because they’ve created meaning for us.
Your personal brand needs to do the same! And the key to building a powerful personal brand lies in understanding what you as an employee or leader -- and only you -- bring to the table and how to tell your brand story. This goes for the currently employed seeking the promotion or sweet assignment, the leader who wants people to follow and job seekers looking to land sooner rather than later. Let’s use the job seeker in this example.
“Maketeer,” best-selling author, and creator of the world’s most popular blog Seth Godin defines “brand” in this way:
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.”
Translating that into personal brand for job seekers, it might read:
Your personal brand is the set of strengths, talents, traits, skills, experiences, results, accomplishments and culture fit you hold dear that, taken together, account for your future employer’s decision to choose you over another candidate. If the hiring manager doesn’t offer another interview, tout you to other interviewers in the company or spread the word otherwise, then no brand value exists for that hiring manager.
Consider these three elements when developing your personal brand so you’ll stand out from other candidates for the job:
1. What You Do: Your Strengths
What unique abilities, skills, experiences do ...