• Are Resumes and Cover Letters Outdated?

    by Kathie McCloskey, OI Partners - Quest Management Consultants

    In a world of LinkedIn and other social media sites as well as personal web pages, what role do traditional resumes and cover letters now play? The answer to that question is complex.

    While it is true that social media and personal web pages are changing the landscape of job search and providing additional avenues for recruiters to learn about job seekers’ skills, what remains constant is the need for a good, basic marketing strategy. Marketing terms like Reach, Frequency and Message apply, not only in the world of advertising, but also in the job search.

    A job-search marketing plan will include ways to Reach as broad an audience as possible with job seekers’ Message on a Frequent basis.

    Let’s define the audience. The audience is any recruiter, hiring manager or potential networking contact. All 3 of these groups will want insight into job seekers’ skills/competencies and value-added accomplishments over the course of their careers. 

    LinkedIn, Facebook Google+ and other social media profiles, as well as personal web pages, will Reach any of the above groups who actively participate in those platforms and are there looking to engage with candidates. Profile updates that automatically Reach a target audience achieve the Frequency objective, as well.

    But candidates can’t forget about recruiters who, perhaps because of their comfort level or maybe because of the size and sophistication of the hiring organization, tend toward more traditional approaches to learning about available talent. They are often part of organizations whose recruiting methodology includes web-based talent acquisition and recruiting software. Such software provides candidates the opportunity to extend their Reach and Message by typing in their employment history and uploading both cover letters and resumes. 

    Cover letters and resumes are very often the ...

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  • Corporate Strategy: Defining and Incorporating It into Your Daily Action Plan

    by Susan Ruhl, OI Partners Board of Directors

    What is corporate strategy? By definition, corporate strategy is “the overall scope and direction of a corporation and the way in which its various business operations work together to achieve particular goals(BusinessDictionary.com).

    When I hear definitions like this, I think, “What does that mean to me?” To me, corporate strategy is the creation of the roadmap necessary to get a company to a desired outcome. Understanding where the company is, where you want it to be and how it’s going to get there is essential in creating a proactive strategy that leads to growth.

    Strategy is proactive in that companies must be constantly assessing their current strategy, company values and current trends to know the validity of their plan. The risk of not evaluating, changing and improving can be significant - your competition is almost certainly changing and moving ahead, and you are likely to be left behind in terms of efficiency, reputation and financial success if you do not learn lessons and appreciate what factors may influence your likely success in delivering your business goals. 

    Strategy should be continuously updated and running in the background as you determine trends and patterns while your business develops. The day-to-day activities will inform the strategy but treating strategy as a reactive function will mean that you fail to move forward your vision of what the business could become. If you are spending all your time taking reactive measures, then it’s time to get rid of your strategy and start again.

    Once we have determined where we are going and how we are getting there, we need to ask ourselves, “Do our daily actions demonstrate that we understand and have internalized the road map to move toward our ...

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