Types of Business Coaching
Apr 12, 2007 - by Salil Pillai
Every successful individual accomplishes his goals with the support and guidance of his coach or mentor. The coach’s ability to motivate, communicate and establish a relationship with the students is a remarkable trait that brings out the individual’s core values. Business coaching is a new phenomenon that has developed into a movement in the corporate world, which facilitates behavioral and psychological changes in the executives to better their managerial styles. The basic aim of business coaching is to make corporate personnel aware of their impact on others, learn how to motivate subordinates and to create a positive rapport. There are various categories that coaching can be divided into, some of which are mentioned below.
Coaching for Skills
Instructions for skill development are devised to make the executives learn specific abilities and give them various perspectives regarding management and relationship coordination. New responsibilities require innovative tactics to handle numerous situations, which the personnel have not encountered before. Refining the existing proficiency of the employees is the basis of business coaching for skills. The coaching session is usually spread over a period of several weeks or months.
Coaching for Development
This type of coaching caters to the characteristics and competencies of the individual and helps to enhance them. It explores the persons’ existing facets and modifies them according to the requirement of the new profile and the bigger challenges that it brings. This includes refining their listening skills, cultivating strategic planning, improving time-management, being receptive to suggestions and changes and encouraging participation among subordinates. It focuses on the overall development of the individuals by not only training them to handle newer profiles via broadening technical know how, but also helping them integrate their interpersonal competence. This purpose is served well when the association is restructured or reengineered.
Coaching for Performance
Performance is evaluated based on personal capacity as well as the group feedback, which is received from the team. It does not suffice if you are conversant with the required technical or academic skills but lack any positive rapport with your team, and treat your staff like working apparatus. How personnel handle their teams, reflects directly on their performance and creditability. Performance is not rated on work completion rate, but on the team spirit and collective effort that the supervisor was able to extract out of his team. The coaching for performance develops the employees’ effectiveness in their existing position and facilitates their growth in the organization.
Usually when employees climb up the corporate ladder to an executive level, they are sometimes perceived to be arrogant by their earlier team members. This necessitates the executives to be strong to handle the criticism and to win over the confidence and support of those around. It is imperative to build a positive rapport and assure the staff of their loyalty. The executives require coaching to help them plan their strategy in winning over their new subordinate staff. It requires executives to be mentally and emotionally capable to handle the new responsibilities. The coaching addresses the executives’ personal issues such as confidence in handling negative feedback initially, mental blockage regarding any particular aspect of the work and much more. Communication and leadership skills are the highlights of the program.
Transformational coaching is more personal or intimate in its approach. It specifically analyzes those aspects of the trainees’ behavior which hinder their effective performance. It evaluates the personnel’s current abilities and behaviors and reworks a methodological strategy to improve them. Everyday interactions have to be observed and an analysis is to be made for the coach to give any advice. The coach identifies the limiting behavioral patterns and a plan to overcome them steadily and effectively is developed for the individual. Transformational learning is successful only when the trust between the client and coach is established.
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